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HELLO THERE.

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I am Hiang Ling, a multi-disciplinary student majoring in Communication Design in LASALLE College of the Arts.

I specialize in creative and engaging solutions in the area of print, design packaging, and digital media.

Marketing
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THE MINORITIES LAUNCH PARTY.

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Social media posts to promote upcoming launch party.

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GREAT STORIES FOR CHILDREN.

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Instagram posts to promote upcoming promotion.

KINOKUNIYA EVENTS.

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Posters to promote talks conducted by authors at Kinokuniya.

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MARKETING COLLATERAL.

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Designing marketing collateral to promote new events,

or book publishing.

SHERLOCK SAM 13.

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Banners to promote the new publishing series Sherlock Sam 13 on social media platforms such as Facebook and Instagram.

MYSTERY BUNDLE.

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Banners to promote 'Mystery Bundle' for children's day event.

BOOK DESIGN
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(PUBLISHED) BOOK DESIGN.

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Contributed in the book cover and/or content design

that has been published.

BENG BENG REVOLUTION BY LU HUIYI.

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Did a cover design for 'Beng Beng Revolution',

published by Epigram in August 2018.

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LION CITY BY NG YI SHENG.

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Contributed to chapter divider illustrations in this book.

GEEGOLLY: LET'S LEARN ENGLISH SERIES.

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Contributed in designing the content of the series

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(NON PUBLISHED) BOOK DESIGN.

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Contributed in conceptualizing book covers

and/or content design.

THE ARRIVAL.

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Cover design for 'The Arrival' for school assignment.

Illustrates the protagonist racing against time to find a way to communicate with the extraterrestrial visitors - aliens. Hoping to unravel the mystery, she takes a chance that could threaten her life and quite possibly all of mankind.

I'M NOT NAUGHTY BY LEE SWEE HUAT.

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Book cover design, content illustration and content layout.

A handbook on Attention Deficit/Hyperactivity Disorder (ADHD) for Parents, Caregivers and Teachers

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THE LAST IMMIGRANT BY LAU SIEW MEI.

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Contributed in conceptualizing book cover design.

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CHARACTERIZATION AND AIRBRUSH SKILL.

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the creation or construction of  fictional characters

using airbrush technique in Photoshop.

SCHOOL PROJECTS

OVERPARKING OR LAZY?.

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In Bedok, one of the most prominent things we noticed was the amount of bike activities in the area. Bicycles were often
parked illegally in HDB areas, shophouses and marketplaces. The project aims to identify the reason for parking illegally
through exploring why and when illegal parking occurs in high traffic areas: Bedok MRT, Marketplace 58 and Fengshan Centre.

SCHOOL PROJECTS.

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Graphic design projects done in polytechnic and college.

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EYE CARE PROJECT.

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Final year  project in polytechnic. 'Their Natural Born Eyes is a Human Eye Disorder' is about  educating children the importance of eye care. With partnership with SERI and Singapore Zoo, it promotes information and physical games.

COMPETITION
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COMPETITION PROJECTS.

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Participation in design competitions

(ASPAC 2019) CHEWPITO: HAMSTER TREATS.

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Offering treats to hamsters can be fun and interactive. However, it be seem troublesome for owners to pour out treats using their bare hands. Chewpito is a shelf packaging that allows treats to be obtained simply without dirtying their hands.

For more information: https://hianglingong.wixsite.com/mysite-1

(RSA) SHARECARE.

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Newly single mothers in Singapore are faced with a plethora of financial hurdles during their chaotic transition to singlehood, Albeit possessing a stable monthly income, single mothers with a low enough income fall and get stuck in the “Gap” “

ShareCare” deploys a micro-financing approach through an app medium that looks to aid single mothers in getting through short-term financial difficulties.

VIDEO

VIDEOS.

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Video-making for school assignments.

SHARECARE.

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A showreel to summarize the problem, process

and proposal of ShareCare app as mentioned previously.

Footage credit:

'36 Ways to Say Good Morning', Royston Tan. '

Thank You, Madam Siti', NTUC Social enterprise.

'A Mother's Heart', govsingapore.

'MOE Commercial - Madam Pua', MOE Singapore.

'MOE Commercial - Why', MOE Singapore.

REDMART COMMERCIAL.

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An advertising video to promote the freshness

of the items in RedMart. Video shows the concept of the freshness of the beetroot, that the vampire is willing to taste it instead of targeting at humans.

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